Events, programmes and projects that audiences love and organisations are proud of.
Give me a brief and I'll come back to you with ideas. I am equally happy getting under the skin of a subject and finding the right speakers as I am bringing clear processes to keep a production on track.
I have years of experience running complex events at iconic venues with big budgets, lots of moving parts and plenty of stakeholders.
Some of the most meaningful work I've done has been multi-channel projects spanning social media, comms, retail, brand marketing, and digital content.
I've led two major brand anniversary campaigns — events for the Guardian's 200th and Penguin's 90th — and I've developed a specialism in these high-stakes, high-visibility moments that organisations only get once.
My route into events started with a single moment: volunteering at the London 2012 Olympics. Watching people come together over something they loved was unforgettable. I left my job as a senior editorial assistant at The Guardian and followed this new path.
Since then I've delivered standout events and creative projects for Edinburgh International Television Festival, Royal Academy of Dance, The Guardian, and Penguin Random House — across everything from intimate dinners, big-stage talks and performances, brand activations and social impact initiatives.
Recent highlights include on-stage talks, debates and interviews for Guardian Live; performances and activations at Manchester International Festival; and a flagship one-day literary festival for Penguin at London's Royal Festival Hall.
Delivering Penguin's 90th birthday activity was a high point of 2025. The project included activations across retail, events, digital content, brand marketing and social impact initiatives.